Full-Stack Engineering Hero Background
2021 - 2025 · adHub Inc.

Software Engineer (Full-Stack)

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Full-Stack Development

As a core engineer in a lean development team, I contributed to building a client-facing web-based application. By streamlining purchasing and automating operational workflows, our platform has scaled to support over 2,000 clients, 1,500 active users, and 50,000 monthly traffics.

Core Tech Stack & Practices

Key Achievements

1. Frontend Modernization & Architecture

a. React Upgrade

Led a major frontend modernization by upgrading React (v15 to v16.8); refactored legacy Redux implementation to React Context API, simplifying state management and reducing bundle complexity.

b. UI Component Library

Architected a comprehensive base UI component library and standardized design building blocks, reducing redundant frontend development by 30% and ensuring cross-page visual consistency.

c. UX/UI System Redesign

Led a complete UX/UI system redesign resulting in a 45% increase in user satisfaction scores by optimising information architecture and visual hierarchy.
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2. Leadership & Cross-Functional Collaboration

a. Collaboration

Going beyond independent development, I collaborated directly with cross-functional stakeholders, including product owners, designers, and business teams. By proactively aligning business requirements with technical constraints, I architected scalable solutions that cut requirement-to-implementation time by 20%.

b. Mentorship

Promoted to Senior for delivery excellence and leadership; mentored 3 developers and standardized the onboarding and code review process to enhance team productivity and code maintainability.

c. Data-Driven Feedback Loop

Developed a data-driven feedback loop by designing and implementing user interaction event tracking; synthesized with SQL database analytics to drive product roadmap decisions.

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