Company Overview
adHub Inc.
adHub is a digital marketing technology company specialising in API-driven advertising solutions for mainstream media. The company provides campaign optimisation, MarTech consulting, and digital transformation support for clients.
Role Summary
As a Product Marketing Manager, I led brand and product marketing initiatives, spanning digital campaigns, content strategy, and platform development. I worked closely with cross-functional teams to leverage MarTech and data analytics tools to improve marketing performance and operational efficiency.
I also served as the internal specialist for Facebook Ads and Google marketing platforms, supporting campaign execution, troubleshooting, and client education.
Core Expertise
- Digital Advertising & Campaign Optimisation (Google Ads, Facebook Ads)
- Data-driven Marketing Strategy (GA, GTM, CRM tools)
- MarTech & Marketing Automation
- Content & Growth Marketing
- Website Management (WordPress)
Key Achievements
1. Award-winning Campaign Execution
Translated executive strategies into a case study and self-produced video, securing the Golden Award for Best Programmatic Buying at the Digital Singularity Awards in 2018.
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2. Data-driven Marketing Strategy
Directed data-driven marketing strategies and utilised MarTech tools, optimising performance and engagement to reach 10,000+ potential customers.
3. Event Marketing & Growth
Orchestrated 5+ large-scale offline events with over 1,000 participants, driving customer acquisition and brand revenue growth.
4. Marketing Operations & Enablement
Streamlined internal operations and analytics tracking by integrating CRM, MarTech, Google Analytics, and GTM, whilst empowering clients to independently manage their ad campaigns through custom instructional video courses.
5. Product Storytelling & Content Strategy
To help more prospective clients better understand how ACHO can be applied, I produced a two-minute introductory video showcasing practical scenarios. In this project, I was solely responsible for the storyboarding, asset illustration, and animation.